Review the management tool
Examples of ORM failures
Let's review real examples of ORM failures so you can see how they affect real companies.
United Airlines
United Airlines lost more than $1 billion in malaysian numbers market value after a video of a passenger being dragged off an overbooked flight went viral.
The video racked up more than 1 million mentions online in one day and more than 100 million views. Many viewers criticized the CEO's lack of action in a crisis of public perception.
This crisis happened in 2017, but it is still commonly mentioned in ORM conversations today.
Nestlé
Nestlé also faced a resounding failure in brand reputation management when Greenpeace accused them online of harmful environmental practices.
Instead of addressing the issue head-on, Nestlé reportedly asked YouTube to remove the Greenpeace video.
The company had to temporarily shut down its public page due to negative comments that included an altered version of the KitKat logo that read "Killer."
Nestlé's reputation management failure
It only takes one negative story to create an online reputation nightmare. That’s why it’s best to proactively manage your brand image and have a plan in place in case of a crisis.
Advice