Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
Who should the content on your website be directed to?
How to write content that supports positioning?
How to promote content on the internet?
What software to use for SEO copywriting?
You will find answers to these questions in today's episode of the SEO Podcast, come join us!
It's time to talk about the third factor - right after the SEO optimization service and linking, which also plays a very large role in the positioning of websites and online stores. This episode will be devoted to the uk email lists of content in positioning and is the beginning of videos on the subject of content and content optimization for positioning, which will appear cyclically on the SEO Podcast channel, alternating with topics related to positioning links, audit and SEO optimization, as well as software supporting SEO campaigns. But as usual - let's start from the beginning.
Who should the content on your website be directed to?
In order to establish rules regarding the type of content, as well as the way in which we will publish and make it available to our users, we must first define our typical user, or more precisely, the style of language they use, as well as their intentions while visiting our website, which may not always be in line with our expectations.
We can do this in two ways:
using the trial and error method, i.e. searching for any phrases and condensing them into the content;
by analyzing the activities of competitors, i.e. checking the phrases they use, the type of content they publish, and also tracking all the channels through which they make them available on the Internet.
While the first method may seem good to you, I don't think it's worth reinventing the wheel, i.e. wasting time and money on trials and tests that you can't afford at this stage. Attempts to change the way you communicate with customers or change the type of language and adapt to narrow user groups can end up burning through the budget, which brands with large marketing budgets can afford. In this case, if a given campaign doesn't work out, they can test another one and not worry about the money spent on trying to change the strategy and brand image.