He calls out what’s wrong with what many companies do with content, which is just publishing it and failing at distribution, then lets you know how he will fix that.
You can see that not only has he created success for large companies across all the major social media platforms, but he also has a "top skills" badge embedded into his summary, which earns extra points for building trust.
How to use this example for your LinkedIn summary:
Do you have a personal or company mission statement? Use that in your summary. It lets people know what you’re about and how exactly you can help them.
Call out what’s wrong in your industry and how you plan to fix it.
Are you highly skilled in a certain area? Take advantage of LinkedIn features and badges to show that off in your profile. LinkedIn shows you how to do this in this video.
Pam (Marketing Nut) Moore is Inspirational and Impactful
LinkedIn Profile Summary Examples - Pam Moore
Why this works:
Pam combines personality with her hook, which causes you to get a sense of who she is right off the bat and makes you want to know more. Who is this admitted geek who served the most successful brands in the world?
Pam expertly breaks her summary into sections, with clear delineation between her overview, backstory, current business, and her speaking and training offering.
She doesn’t just list her experience but adds storytelling and inspiration with tidbits like “she’s been doing social before it was called social media.”
She weaves in inspirational language and passion throughout. Using words like “Ignite,” “dream customers,” and “achieve!” at the end. Way to go, Pam! She’s fired up.
Cut your LinkedIn profile into clear sections that delineate different aspects of the story you want to tell. Who you are, what your background is, and your current job or business could each be their own section.
Keep your paragraphs short. Pam says a ton without overloading the brain because her writing is neatly broken up.
Don’t shy away from your passion and inspiration. Pam conveys her enthusiasm and inspiration through the page, and you can too.
Ryan Reynolds is Actually Human and Funny On LinkedIn
LinkedIn Profile Summary Examples - Ryan Reynolds
Why this works:
How to use this example for your LinkedIn summary:
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