The article answers the questions:
What is evergreen content?
Where to get topics for evergreen content?
Does evergreen content influence positioning effects?
Contents:
What is evergreen content?
Fresh content: examples
How to create evergreen content?
Where do you get ideas for evergreen content?
What forms does evergreen content take?
Ways to promote evergreen items
Why is it worth creating evergreen content?
What is evergreen content?
Evergreen content is timeless and always relevant. This means that such texts contain universal information, rather timeless and not directly related to any trend or season. They are usually informative in nature. Such articles cover topics that are constantly searched for by users. Thanks to this, they are a generator of stable organic traffic to the website for a long time.

They are contrasted with fresh content, which deals with current issues, popular topics or events at the moment. I will talk more about the advantages, benefits and specific examples of evergreen content in the following paragraphs. They deserve a separate place in this article. At this point, I would just like to focus on the fact that there is a counterbalance to them in the form of “fresh” content of a quickly passing nature and that articles or other evergreen forms (I will also talk about forms!) address timeless topics. And here is an important note: this does not mean that once created, you can leave an evergreen article on the site forever and never be interested in it again, because it will work itself out. Despite the universality of the content, it is worth monitoring the results of such an entry and even introducing updates if it turns out that something in the topic has changed.