Ideally, use images with a ratio of 121px to 75px.
5- LONG, COMPLEX PAGES DO WELL.
Baidu likes pages that have thousands of characters of content, unordered lists, lots of images, and jump links.
6- IT’S OK TO LIST BLOCKED SOCIAL MEDIA PLATFORMS ON YOUR CHINESE WEBSITE.
Surprisingly, websites that have non-Chinese social media elements (like Facebook or YouTube) don’t seem to be penalized.
As long as it doesn’t users when the social element doesn’t show up (because it’s blocked in China), it shouldn’t hurt your Baidu SEO.
7- HTTPS NOT REQUIRED…YET.
Although Baidu said the secure https protocol is a factor, it still isn’t affecting results in 2020.
It will likely become a factor soon though, so you’re still better off using https if you can.
8- TITLE TAGS DON’T NEED TO USE THE FULL LENGTH.
Many title tags are 22–23 characters in length, even though Baidu will show up to 32 characters.
Make your title short and sweet, and don’t try to rank many different keywords with one page.
9- DON’T BOTHER WITH AMP — BUILD RESPONSIVE SITES.
Very few websites in Baidu’s top 10 search engine results pages (SERPs) use the Accelerated Mobile Pages (AMP) format, and it seems like Baidu might not even support it for much longer either.
So, if you’re like us and prefer to build responsive malaysia number websites, just go ahead and do so.
10- IF YOU HAVE AN ICP LICENSE, SHOW IT ON YOUR WEBSITE.
It’s common practice for high-ranking websites to display their Internet Content Provider (ICP) licenses. Ideally, you get an ICP license, host your website in China, and show the license in your footer.
That being said, if you don’t have one, it isn’t a death sentence for your website on Baidu. If your website loads well in China, that’s good enough.
11- BACKLINKS ARE IMPORTANT.
No surprise here, higher-ranking websites tend to have more backlinks (links pointing from other websites to their website).