Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What keywords should you choose for positioning and is it worth focusing on long-tail phrases?
Do user intentions matter for positioning?
Single Keywords and Long-Tail Phrases – Which to Choose?
What are semantic keywords?
What tools should I use to find popular keywords?
I will answer these questions in today's episode of the SEO Podcast, so come on in!
Today's episode is about choosing keywords that determine the effects of your SEO campaign. A trivial topic at first glance, but I know from experience that clients who choose phrases for positioning are not guided by several important rules. They may not remember them, they may not know about them, so in this episode we will talk about the possible intentions of users who enter your website or online store and analyze what they expect. We will also describe the consequences of choosing single keywords compared to phrases with the so-called long tail.
Do user intentions matter for positioning?
Already at the stage of planning the content for your website or online store, you need to take into account the most common intentions that users may have, and we divide them into:
navigational intent – consisting of entering keywords into the search engine whose purpose is to direct the user to the website of the specific company they are looking for, e.g. the name of the company or the name of the services;
informational intent – consisting of entering questions into the search engine to which we intend to obtain answers, e.g. how to tie a tie;
transactional intent – consisting of searching for a specific type of product by entering the name of the product type and possibly its appearance features, e.g. white men's sports shoes.