Search advertising focuses on showing ads to users who search on search philippine area code engines like Google. This allows brands to be shown directly when people search for relat products or services. On the other hand, display ads are present on websites in the form of banners, images, and other visual formats, increasing visibility and online presence.
Online video advertising
Online video advertising can be pre-rolls to a main video or standalone content host on platforms like YouTube. These ads provide a visually appealing opportunity to convey messages and tell compelling stories, capturing the viewer’s attention in a format that allows for a deeper connection with the brand.
Remarketing ads target users who have previously interact with a website or product online. By showing these people relevant ads while they are browsing other websites, you aim to remind them of your brand and increase the chance of conversion. This straty is effective in bringing back interest users who have not yet taken action.