Setting up smart banners in Yandex.Direct

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We will go through all the stages of preparing an advertising campaign with smart banners in Yandex.Direct and get acquainted with all the innovations of this process. The feed must be prepared in advance.

Setting up creatives
Select a theme according to your type of business. Available banner layouts and sizes will be loaded automatically. You can select the desired layouts and sizes.

What's new here:

The display of creatives that are direct moving leads email list unavailable for the selected “layout + size” combination has been changed. Previously, you had to click on the creative to make sure it was unavailable, but now Yandex has made their previews gray and unclickable. It’s impossible to make a mistake.

Feed previews have appeared . When a feed is loaded, a preview is generated during verification, and a “Control feed” link appears at the top. By clicking on it, the desired feed is selected, and you see a preview of smart banners with your products (including images that are also taken from the feed). Banner titles are generated automatically by the system. These are the banners that will be shown to users.

What you need to consider when using the Yandex.Direct constructor for smart banners:

Without a title, the banner will not be shown , as well as if there is legal information about the special offer.

If you need to display the discount amount, fill in the fields for the current and old prices of the product in the feed (in market feeds, these are the price and old price tags).

The discount is calculated automatically as the difference between the current and old prices. The old price can also be displayed in the smart banner (it will be crossed out). As a rule, the discount and the old price are used simultaneously, or only the discount (and the old price is disabled). But if the legal information field for the special offer is filled in the feed, smart ads will not be shown at all.