Promotion of geo-independent queries by subdomains

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Sites that contain key phrases or city names in their domain are well ranked in Yandex, so this method is best suited for those who work in the Russian market and strive to become famous in all regions.

If you promote a resource with subdomains, you have the opportunity to cover queries as much as possible and gain popularity in different places. Therefore, we will tell you about las vegas email list it in more detail, but first, let's look at an example.

What is the basis of promotion? The city is assigned its own third-level domain. Subdomains are like "small sites" that work with a specific region and require their own promotion strategy.

It is better to carry out the work in several stages.

Create subdomains
There are only two key rules that must be followed:

A subdomain is created for a city with a population of a million or one with which it is planned to work (do not forget that the main traffic comes from users living in large settlements and regional centers).

The subdomain is not suitable for regional use.

Collect the semantic core
It is necessary to collect all popular formulations and make the correct cluster. Start by collecting requests from users in large cities, then replace toponyms by substituting the necessary names.

Assign cities to each subdomain in Yandex.Webmaster
To promote a resource for geo-dependent queries, it is worth using Yandex.Webmaster and distributing cities by subdomains. In the list of regions, we do not include their names, but large cities that are the main supplier of traffic to a given area. Let's assume that you are aiming for good ranking in Tatarstan. This means that you need to choose Kazan. If you have an active branch or representative office in this city, it is advisable to indicate their contacts in Yandex.Directory.

Optimize your meta tags
From each cluster we select the most popular keywords and optimize meta tags (Title, Description and H1). We distribute cities by subdomains.

Basic requirements for Title:

Uniqueness (within the site, subdomain).

Conciseness (from 60 to 120 characters).

Starts with the main keyword.

Basic requirements for Description:

Uniqueness.

Conciseness (no more than 170 characters).

The presence of keywords and phrases that motivate action.

Basic requirements for H1 (page title):

Do not duplicate

The initial version is used no more than once per page.

Presence of keywords.

Conciseness (no more than 50 characters).

Uniqueness.

As an example, let's look at the meta tags of the Okna Trade website:

Title: PVC plastic windows from 77 manufacturers at the lowest price in Moscow.

Description: high-quality plastic windows from 77 manufacturers in the Moscow catalog "Okna Trade". Installation. Only trusted companies, low cost. Providing guarantees and discounts!

H1: Calculate the cost of plastic windows.

Optimize your on-page content
We perform content optimization: we enter keywords with the name of the city in the text and links to product cards or other pages. Do not forget that the search engine algorithm is good at identifying sites containing tables, lists, images and videos. Considering that in regional search results, “weak” resources are usually offered for geo-independent queries, then thanks to competent optimization you will very quickly take leading positions.