This phase focuses on the custody of goods and/or materials.
To do this, it is necessary to define the storage system and the management system that will be used in the warehouse.
For this phase to develop properly, e-commerce must take into account the Storage Principles.
In this regard, e-commerce can do without storage costs by using the cross-docking system or direct distribution.
This formula not only allows us to avoid storage and the associated costs, but also shortens delivery times.
Another interesting option is Amazon FBA, which allows you to take advantage of the American giant's large warehouses for your business.
You can find more information in this article I wrote a few weeks ago.
5.- Transport phase
As I have already mentioned previously based on the definition of the RAE, transport and distribution are two of the most important elements of e-commerce logistics.
Because?
Because they serve as a link between products and the market.
The forms of transport could be summarized in four:
By road
Economical and adaptable for both short and long distances.
The main drawback is that it depends on existing traffic.
By air
It is the fastest but it is expensive and depends on the proximity of an airport.
Railway
Ideal for long distance and wholesale transport.
In addition to being less flexible than road transport, its main drawback is that it is usually linked to other types of transport, which entails costs of transferring goods from one transport to another.
By sea
It is very economical, making it an ideal transport if the cargo is not number code philippines perishable.
In addition, there are ships specialised in certain types of goods and prices are usually adapted to the weight transported (the more weight, the better the price).
until they reach their destination.
When logistics and marketing go hand in hand: great references
The perfect symbiosis between marketing and logistics is called, surprise: logistics marketing .
This concept refers to the perfect interaction between marketing and logistics, with both areas working together in a transversal and effective manner for the benefit of the end consumer.
Logistics marketing is a factor that allows companies that achieve it to enjoy competitive advantages in both national and international markets .
If you stop and think for a second, you're sure to come up with several examples.
These are some of the most prominent companies that have turned logistics into one of their main marketing tools:
Amazon.
Inditex.
Mercadona.
1.- Amazon
If you think of this multinational, in addition to its famous envelope-shaped boxes, the concept of speed surely comes to mind.