However you need to remember that this metric strongly

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Relies on the amount of content available at each web page - if there's no keyword-rich text available it's very difficult to obtain high numbers here. Alternate way to collect the same data is through "Custom Reports" > "Pivots": Keywords per Landing Page in Organic Search Segment - v2 5. Conversion rate per keyword Conversion Rate per Keyword in Organic Search Segment Apart from possessing knowledge on top keywords with the highest conversion, it's sometimes worth doing a more advanced analysis (again using regular expressions) to define the most popular common words included in key phrases and calculate the conversion rate of phrases they are a part of (see table below).


Being aware of the fact that e.g. all phrases with france email list "free" word generate a higher conversion rate may be very valuable to further SEO improvements on site. Conversion Rate of Group of BLU- Keywords in Organic Search 6. Number of unique keywords that drive traffic Top organic keywords seem to be obvious but are definitely worth taking into consideration. This KPI allows to better understand popularity of topics and informational needs of users interested in the content of the website.





7. Total organic traffic Also an obvious one - presents aggregated info on traffic changes. Optionally can be split by search engine (see 1st important KPI below for more details). 8. Number of unique branding keywords that generate traffic List of Branded Keywords in Organic Search Segment While branded keywords drive the most valuable traffic, it's important to know how many unique keywords are used by people. This allows you to discover brand mistypings as well as all brand associations to generic keywords like [brand widgets] (see 'bluerank certificates' in the example above).