Example of a 3D model of a house

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Increasing Sales with Interactive Models: How 3D Marketing is Changing the World Right Now
June 27, 2024
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3D marketing is a new but dynamically developing area that uses three-dimensional models to promote products. Unlike standard online shopping, 3D models help to get a realistic idea of ​​the product and turn ordinary viewing into an exciting process.

Alexey Tkachenko, CEO and chief developer of the service for embedding 3D models on sites Site3D Configurator, talks about using 3D marketing to increase sales and shares a successful case of a client who implemented a widget demonstrating three-dimensional interactive models in his online store.

Why 3D models?
The physical world and everything observed in it apparel company email listare three-dimensional. A 3D model of a product provides the perception of all three of its dimensions, and modern online platforms provide opportunities for conducting virtual tours of a product or service in real time.


Example of a 3D model of a house

This completely changes the process of forming the value of the product. Although photographs and video presentations remain popular, they cannot show its advantages in the same detail as 3D tools.

A little bit about using 3D models
To create a model, you don’t even need a prototype of the product – it exists only in the digital space, while completely repeating the object that the buyer will receive. This simplifies the presentation of a product with a large set of changing characteristics (color, material, shape, size, configuration). With one click, the client can see variations of the product that do not even exist in reality yet, which is relevant in the process of pre-ordering a new product.