Engagement methods - how to convert a lead from MQL to a lead for the sales department

[nusaiba125]

Attraction channels. A common mistake: focusing on one type of applications, losing the rest. Obviously, leads of different warming up need different funnels.

Conversion mechanisms.
Retention methods - creating a brand advocate, motivating repeat purchases.
Analytics. Building detailed analytics is a large and expensive pool of work, but there are many tools that provide sufficient understanding of how our channels and the marketing system as a whole work.
Analytics systems are not the goal itself, but the same tool for solving business problems. It is necessary to determine: what data and why it is necessary to track. In order not to waste time and money.


Google Analytics
4: Feature Overview and Migration Tips

3. Clearly defined deadlines

4. Responsible persons (team)

5. Budgets. Also in the current situation, we recommend setting aside at least 10-15% for testing new hypotheses - some channels become unavailable, new ones appear. It is necessary to try new tools, look for development paths.
6. Forecasts


Download checklist for developing an internet germany consumer email list marketing strategy

1196_3.png


Visualization: What a Strategy Should Look Like
1. Assume that this document is a clear step-by-step plan. A common mistake is to make a large theoretical work that no one in real life will read to the end. The result of your development should fit on one slide. Our example:

Here we see:

what channels do we use;
customer entry points;
how we warm up leads;
what systems does the data go into;
how we work with them further.