Landing page: how to write content that really converts?

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You may be a copywriter with enough experience writing blog posts and offers like ebooks, but do you really know how to produce landing page content that aims to convert more and more visitors into potential customers?

Valentina Giraldo

Jun 2, 19 | 7 min read

Reading time: 5 minutes
Did this first sentence seem strange to you? Don't despair! If you don't know how to write a landing page that converts, read this post where we'll explain everything you need to know. Shall we go?

But what is a landing page after all?
In a Content Marketing strategy, landing pages are those portugal phone data blog pages that aim to convert visitors into leads or potential customers.

It is through these pages that the famous "conversions" are generated and, precisely for this reason, they are fundamental pieces for measuring the results obtained in the strategy.

But to get visitors really interested in providing their information to your business, you need to show them an attractive offer that they find valuable — like solving their questions, for example.

The role of the landing page is to make it easier for the visitor to see the value of your materials and have a real interest in downloading them, do you understand?

So how do you write a landing page?
To write content that truly converts, the writer must, in addition to promoting sales, attract readers to each point of the content with the intention of generating the conversion itself, buying a product or service, downloading an e-book or subscribing to a webinar, among many other examples.

While blogs and ebooks place greater demands on writers in terms of content size and character count, landing page copy restricts the work to much less space.

And that's where successful landing pages excel: they can offer visitors a lot of value, while taking up much less space!