Sports broadcasts as an advertising tool

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Live sports streaming is on the rise right now, and related advertising activities can become another tool for attracting attention.

However, in this case, it is important to find the right matches with your brand: a mass audience watches broadcasts at the same time, which allows for limited-time or seasonal advertising.

How can brands benefit from the increased popularity of sports broadcasting?

23% of Gen Z identify as sports fans. Advertising during sports events is a great way to reach this audience in an attention-deficit environment. Sponsorship opportunities are also diverse, both on and off the field.

Let's say you're running a campaign targeting sports fans in a specific region and want to secure a sponsorship deal to increase brand awareness. You need to know which leagues are popular, which platforms fans are using, and which sponsorships are worth investing in.

GWI data shows that the English Premier League, or italy consumer email list EPL, is the most popular domestic sports league in APAC (Asia Pacific). EPL fans say the types of sponsorship they see most often are:

66% - T-shirt sponsorship;
47% - LED boards around the field;
45% are manufacturers of gift sets.
All three methods are quite expensive. If sponsoring a club is not in your budget, you can use social media, such as partnering with players.

Fans are more likely to scroll during breaks, so they will see timely and relevant ads: 52% of fans in Asia Pacific and EPL say they follow athletes on social media, and are 55% more likely to purchase than others.

This “new cable” movement is rapidly developing, including in the Russian Federation: the number of sports broadcasts available through different types of subscriptions is considerable, and the number of advertising integration options aimed at fans is growing every year.

You can take advantage of pre-broadcast advertising on CTV and online platforms, or run TV ads during the broadcast to reach fans watching the game at home without the risk of them missing out.

Whatever the target audience, knowledge of its leisure time and desires significantly increases the chances of success of the advertising campaign.

Consumers tell you what they want, and you deliver it to them in the best way for them. Easy, right?