hich Search Engine Should You Choose for a Search Marketing Campaign?
Search Engines in China are ranked based on the size of their japan phone number userbase. Baidu has the largest amount of users and is therefore the number one choice for companies wanting to work in China. However, for the major brands that want full exposure, we recommend that they have a presence on all four of the main search engines. There’s no reason not to do this if you have the budget as you can reach a much larger audience.
Depending on the number of competitors advertising on certain search engines, cost-per-click will vary by industry. For companies with limited budgets, we recommend comparing options first, and we suggest running a keyword research first to see what is the traffic and the cost in your case. It’s not uncommon for us to encounter campaigns where specific keywords are off-limits, most commonly on Baidu. Doing your research first will give you an overview of what keywords you should bid on, and which keywords may be restricted.