We believe that small companies in particular should focus on operational CRM support and not give in to the illusion of insightful evaluations simply by introducing an (analytical) CRM tool. Without operational work, analytics will not work.
However, this is no reason to be sad and to stand behind the "big" companies. On the contrary, by consciously opting for a primarily operational CRM system, small companies gain enormous advantages over large corporations and many competitors: speed, motivation bolivia telegram screening in sales and therefore potentially more satisfied customers.
Our appeal to SMEs is therefore: invest more time in customer care than in creating more dashboards and reports. In contrast to a frustrating analytical CRM system, a very good operational CRM will change two crucial factors: the motivation of your employees and your operational results.
We are not saying that analytics is bad per se, it just needs the right foundations. If implemented well, companies can learn a lot about their customers along the way. However, many CRM systems place too much emphasis on analytics and thus the collection of data in order to be able to create the most detailed dashboards and analyses possible. This pleases top management. And where do you find top management in small companies? That's right, not at all. The paths are much shorter, the boss or decision-maker is not as far away from operational sales as is the case in large corporations. Save yourself the frustration in your sales department and don't focus on analytics.