SEOmoz Free Signups 2009 All this raw data is interesting,

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But it's even more valuable to dig in deep and identify the opportunities for improvement. 11 Conversion Rate Optimization Lessons We Learned in 2009 If marketers are captains of leaking ships, finding ways to remove more water faster might work, but plugging the holes and improving conversion rates is much more efficient. At SEOmoz we're proud of the ship we're sailing, but there's also a laundry list of ways we can improve.


So based on some of the things we learned in 2009, australia business email lists here are some of the holes we will look to plug to keep the Moz ship rising in 2010. Long Tail Opportunities Missing Calls to Action A note on #10 - there are several ways to implement form field tracking, including onclick events or using the track event in Google Analytics. Additionally, Clicktale, though not part of Google Analytics, is a really useful tool for tracking abandonment.





For more information on the subject, Distilled's Duncan Morris has a detailed follow up post on using jquery and GA to track form abandonment. The takeaways from these slides shouldn't be - do exactly what we're doing on your pages - but rather, find a process at your company to identify where your traffic is going, where you are losing customers, and make small conversion rate improvements because, depending on how you monetize your site, making incremental conversion rate improvements could be the most efficient way to hit your revenue goals this year.