Your job as a marketer is to figure out how to make your campaign stand out from all that chaos. And you should probably humanize your brand , so it’s more relatable.
Brands need to be on the same level as consumers. Studies show that 45% of consumers say they like “brands that don’t take themselves too seriously.” This component of a brand is so critical that companies are thinking about how to make their brands more human from day one.
For example, let's look at Dave. No, I'm not talking about a person. I'm talking advantages of using our skype database about the Fintech company that makes sure you don't pay overdraft fees.
Humanizing a brand, the Dave example
Dave CEO Jason Wilk said, “We chose the name Dave for the company because we wanted people to think of the app as a friend they can turn to when they’re in a tight financial situation.”
This means making the brand seem more human. Humanizing the brand was so important to Dave’s CEO that he decided to name the company after a person. Now, you don’t have to go to those extremes. But what can you do?
Start with emojis.
Emojis have increasingly begun to replace words in everyday life, and your brand needs to keep up with the times. According to one study , "68% of millennials say they feel more comfortable expressing emotions using visuals like emojis."
By making an effort to “speak their language,” you’ll humanize your ad. Which emojis should you use, though? As of June 2017, there were 2,666 emojis in the Unicode Standard.