Marketing trends changing the market

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Adaptive marketing involves constantly changing the strategies and tactics used in response to environmental challenges.

In their own way, similar challenges are a number of stable marketing trends that have formed in recent years and have radically changed the relationships between brands and consumers, as well as between companies and suppliers, dealers, and distributors.

If you want to “play the long game”, develop successfully and scale, you cannot do without taking them into account.

In our opinion, the main ones are those that tunisia consumer email list reflect the following transitions.

Trend 1: From Make-and-Sell Marketing to Hear-and-Respond Marketing
Its key idea is that you need to focus first and foremost on the needs of your customers and offer solutions that are relevant to them.

In this case, it is important to understand:

Do you really know the true needs of your customers and the reasons why they buy specific products/services?
when you asked clients what they really want, why they work with you;
What do competitors need to do to make a customer leave you?
It is important to hear the identified needs, concerns and risks and, based on them:

correctly adjust the strategy of interaction with clients;
offer them, for example, another existing product or improve the existing one;
neutralize what weakens your position against your competitors.