#4. Track movements within segments
By creating micro segments, you can track any changes among consumers. These may include changes in purchasing preferences, purchase frequency, customer expectations, etc. Based on these changes in preferences, you can improvise your campaigns to improve your ROI.
Microsegmentation in B2B
From a B2B perspective, microsegmentation involves breaking down a business’s customer base into smaller subgroups. but not necessarily representative of the company as a whole. These characteristics may include your customers’ job profiles, industry, organization size, and geographic location.
The good news is that technology makes it easy to segment your audience and create contact lists. Let's say a reliable virtual phone system automatically segments your audience based rcs data vietnam on pre-defined criteria. Your sales team can create different group names like virtual phone number providers , and they can start calling their prospects without any interruptions, increasing their productivity.
Similarly, you can integrate all your business systems and create a centralized database to store all the information in one place. You can then use the same lists to run different campaigns across multiple channels.
Results
Micro-segmenting your audience into smaller groups allows you to better understand your customers’ needs and preferences. This, in turn, allows you to more effectively target your customers with tactics tailored to their needs and expectations.
About the Author: Aditya is responsible for improving the organic visibility of a website. He is a certified SEO trainer and has worked with SaaS companies and startups to grow their digital marketing presence. He is also an ahref enthusiast. Click to connect with him on Twitter and LinkedIn .