Here are some key steps to consider:

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Switching to a new website design can be risky for your SEO traffic. In this article, Ingate Organic experts share how to avoid common redesign mistakes to maintain your search engine rankings. You will learn how to maintain link authority, optimize content, and update your XML Sitemap to successfully switch to a new design without losing search traffic.

Need for a redesign
From time to time, businesses have to do a full or partial redesign of their website. This could be a complete change of corporate style, a change of marketing strategy, or tweaking of the website's usability for better results. In any case, this is serious stress and risk in relation to positions in search results. Often, webmasters do not understand that a sharp change in design can roll back the results of SEO promotion several years ago.

Particularly large traffic losses can be expected with a direct dependence on organic traffic. In this case, it is necessary to study all the intricacies of the redesign in advance and create a specific map of the sequence of actions for yourself in order to maintain positions in the search results.

Where to start with a redesign
Addressing SEO issues when redesigning a website france telegram data requires a systematic approach to minimize potential problems and maintain current search traffic and keyword rankings.


A full SEO audit before starting work. First, you should identify problem areas that need to be fixed before changing the design. Pay attention to technical errors, content quality, link structure, and other factors that affect SEO.

Backup your website and database . This is a must-have rule. Make a full backup of your website and database. This will ensure quick recovery in case of an unsuccessful redesign or unexpected problems.

Analyze current metrics . Measure the current site's starting positions: traffic, keyword rankings, conversions, and bounce rates. This will help you assess the impact of the redesign on these metrics.

Develop a redirect plan . If you plan to change the structure of your site, make a list of URLs that need to be redirected. Keep the old URLs and redirect them to new, similar pages to maintain SEO value.