So much so that many organizations are abandoning branded and brick-and-mortar stores in favor of creating online stores. Of course, many companies have stuck with brick-and-mortar stores, but even they have some sort of online presence.
Only 71% of small businesses have a website. But the age-old question remains: “How do you make it easy for customers to find your brand?” But the answer isn’t all that different. You wouldn’t want to have a store on the opposite end of town, where people would have a hard time finding it. Likewise, your website shouldn’t be difficult to find.
But how do you make your website easy to find? With search engine optimization (SEO), of course.
What is search engine optimization?
When you type a query online, you get a list of results. Have you ever wondered how the order of these websites is decided? Well, the answer is SEO . It is the process of making your website search engine friendly.
SEO is the key to online success, you may think you have built the best website, but without SEO, no one will find it. Still not convinced? Let’s go over a few reasons why SEO is essential for brand awareness.
What is Search Engine Optimization? ( Image Source )_
1. Most online experiences begin through a search engine
How do customers find out about your brand? You can use a cloud phone thailand boy telegram system for business to call a customer directly. But it's also helpful to have customers come to you. That's where a search engine comes in handy.
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Think about it, how many times have you visited a website by typing in its address? The average internet user is no different. Studies show that 68% of online experiences begin with a search engine. That’s a huge number of users you won’t be able to reach if you don’t focus on SEO.