Aided by a world that was neither globalized nor connected and by the beginning of mass advertising that mathematically correlated investment with sales (due to the scarcity of channels and their high philippine phone number lookup prescriptive power), the objective was to "place the product" in a very pushy idea with zero customer-centricity.
Subsequently, the boom and competition between different industries and the growing power of distribution began to balance supply and demand and, above all, accelerate competition between industries around the variable price.
around product availability and access in order to optimize production economies of scale to be able to offer the best price.
With the rise of the consumer and distribution market, the concept of Marketing (still closely associated with advertising) emerged, which was already beginning to segment customers and develop emotional value around brands and their positioning.