This information will allow you to work with target groups, create optimization strategies that will change search results, and neutralize errors in time that can lead to a drop in reputation. You can independently improve your online reputation by competently working with negativity:
timely responses to negative reviews;
polite tone without aggression or excuses;
proposals to resolve the conflict situation;
taking into account customer comments and taking timely measures.
Apart from personal work, there are also professional tools that can help you clear your good name through marketing strategies.
Reputation cleaning
If you want to improve your online reputation, you will most likely need the help of so-called reputation managers. These are specialists who work directly with the company's reputation and are engaged in its promotion, management and neutralization of negativity. Improving your online reputation requires a set of measures that specialists will help you implement.
Reputation managers will analyze the market and the france telegram data reason for dissatisfaction, work with the negative and increase the number of positive reviews, and, if necessary, announce new company opportunities that will overshadow the previous negative.
The next stage is SERM. This is search optimization, similar to SEO, but aims to promote not the company's products and services, but positive reviews. Positive information about the company is displayed at the top of search results, and this works great to create a positive image.
A competent SMM campaign completes the set of measures. Marketing in social networks can attract new clients to you, who will pay attention not to old negative reviews, but to the results of your work. The main thing is to avoid old mistakes and not to worsen your reputation again: it is very easy to ruin your name on the Internet.
If the reason for the decline in your reputation is not the company's mistakes, but deliberate sabotage or an attack by intruders, the set of measures to restore the company's image also includes dealing with slanderous information. Specialists contact the owners of the sites where false negative reviews are posted and provide truthful information. As a result, the owner may meet the company halfway and remove the slander from their site. In advanced cases, it is necessary to resort to legal proceedings.
Not every business can afford to employ its own reputation manager and handle negative online content on its own. If you need to fix your company's image but don't have the personnel or resources, contact an agency - let the professionals handle the problem.