Add the SEO module to fill in meta tags (title, description) for individual pages according to the site verification checklist.
Add analytics system codes to your web resource , such as Google Analytics, Yandex.Metrica.
Create a robots.txt file . Make sure that the sitemap.xml address is specified correctly. Close unnecessary sections from further indexing.
Add the resource to Google Search Console and buy a motorcycle owner mailing list Yandex.Webmaster . Set the region.
Check if you can fill in the Alt and title for all images.
Issue an SSL certificate and enable HTTPS , then your portal will work via a secure connection. Also at this stage it is important to set up redirects from http to https.
Activate the generation of obvious unique page addresses , i.e. CHPU or so-called “human-readable” URLs.
Check that "Error 404" returns the correct server response code. The 404 page should display a search, site map, or links to popular pages, and it should also contain the upper and lower blocks of the portal.
Error 404 on the site
Check the server response codes. Normally, all pages return the response code 200, broken links with the 404 code are not allowed. If the codes 503, 504 and 429 are present, then there are problems with the server speed, this should not happen either.
Set up 301 redirects from old addresses to new ones. This is necessary if the domain address, section structure, or addresses of some pages have changed.
Activate Lazy loading , that is, the function of delayed loading of images and videos.
Activate conversion and display of images in WebP format.
Case: VT-metall
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SEO optimization
If additional SEO optimization work is required, according to the website verification checklist, you need to:
Create and set up goals in Yandex.Metrica to track conversions.
Add the organization to directories , namely Yandex.Directory, Google My Business, 2GIS.
Implement micro-markup – it can be tested using the Google Structured Data Testing Tool.
Optimize images . Names are specified in Latin, ALT attributes are required, optimal image compression is performed.
Make sure there are no duplicate pages , as they can negatively affect the site's position in search results. Google Search Console allows you to detect duplicates.
Check how correctly the title , description , h1 , tags are filled in, what their length is, and make sure there are no duplicates.
Make sure that key phrases are present in the texts posted on the site and that there is an optimal amount of them.