Data collection: landing pages, forms and double opt-in

[shishir.seoexpert1]

Do you offer newsletters or other offers that you make available for download in exchange for the reader's or interested party's data? Such as a checklist, a white paper or a webinar? Then it is important to adapt this offer and the associated process to the GDPR .

The GDPR stipulates that when a lead enters his or her personal data on the landing pages and forms used for this purpose, he or she must be informed precisely that this data will be stored and used in a certain way by the company in question.

Article 12 of the GDPR states: “The controller shall gambling data myanmar take appropriate measures to provide the data subject with all information (...) relating to the processing in a concise, transparent, intelligible and easily accessible form, using clear and plain language (...)”. The information that must be provided is specified in Article 13 of the GDPR.

The best solution for GDPR-compliant implementation is a content management system (CMS) with a connected CRM . This allows you to design websites, landing pages and forms yourself. This ensures that potential customers have all the information they need in the right place.

Based on this knowledge, your lead can then decide whether they want to provide you with their data. It is important that you ensure that the lead actually has to actively give their consent and is not guided by, for example, a box that has already been checked. Details on consent can be found in Article 7 of the GDPR.

You can play it safe with the double opt-in procedure . After entering their data, the interested party or potential customer receives another email in which they confirm that they actually agree to the release.

Even if the GDPR does not prescribe this procedure, we recommend it. This way, you can confirm in the long term that you have fulfilled your obligation to provide information and that the potential customer has actually voluntarily consented to the use of their data.