Statistically yes. If we look at the big numbers, 70% of organic traffic is limited to the first 3 search results, provided that the Google response page does not contain advertisements, maps or other integrations such as image or video carousels. This means that only crumbs arrive on the 7th and 8th result, so strictly speaking being on the second page counts for nothing. This is where the famous saying about the corpse hidden on the second page comes from, but if we only think with statistics, we are forced to cut out a large amount of cases that are probably not very significant on a statistical level, but which in fact can move large amounts of money from one bank account to another.
For example, how many times denmark whatsapp number when searching for a particular product have you arrived at the third or fourth page of Google?
For example, did you know that in March 2020 many e-commerce sites generated traffic for searches related to Amuchina even without having any pages positioned in the top 20? To give a different example, how many times to find a certain product with particular and little-requested characteristics such as a motorcycle helmet of a certain color, did you go straight to the second or third page? And do we want to talk about searches related to symptoms? Is it possible that for a stomach ache people literally consume the search engine until they find exactly what they want to read? Of course it's possible, it happens every day!
All things considered, the most striking cases of speculative research concern:
Products with custom features
Hard to find products
Disease symptoms search
And more generally all the research that concerns alternative ways of doing things . All these options whisper in our ear to work on the details , to offer “also” a different point of view, to open a further parenthesis, perhaps without overdoing it.At the bottom of this little examination of the search engines to take into consideration, we find that second page of Google which for some is the ideal hiding place where contents can rest in peace, away from prying eyes.
But is it always like this? Is it really so useless to be on the second page?
And finally Amazon arrives
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