Don't trust promises that are not backed by anything.

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At first, you can't avoid wasting your budget. Moreover, the desire to save money can significantly harm the promotion setup. A person will constantly worry whether he is doing everything correctly, whether the advertising works, and this will only increase the number of errors. As a result, no savings will be made. On the contrary, even more money will be spent.

How to choose a direct marketing specialist who will set up Yandex.Direct
It takes years to learn how to work with Yandex.Direct. Many books have been written on this topic. The Internet offers a huge number of online courses, but finding a good specialist is very difficult. To cope with this task, pay attention to the following points:

If a specialist already promises a certain interior designers email list number of applications or sales at the interview stage, it is recommended not to work with this person.

A director cannot foresee the future results of his work. He can only guarantee the quality of his duties.

Using past advertising campaigns as an example, a specialist can explain, for example, why Yandex.Direct did not work and what needs to be improved to achieve better results. If buyers do not like the offered product, then no advertising will make them buy it.

Some direct marketing specialists promise their clients a refund if the required indicators are not achieved. As a rule, such specialists take 20-30 companies at once and make the same settings for them. Those clients for whom such promotion did not give results are refunded.

A direct marketing specialist working under this scheme has no time to delve into the product and its specifics. He will use standard techniques in the hope that they will work, and in case of failure he will not think about why Yandex.Direct does not work.

Quality contextual advertising is not set up according to a template. Just selecting keywords and composing an ad can take a lot of time and effort. A good specialist will definitely study the needs of the target audience. Such work cannot be copied or adjusted to a template.

However, some agencies work on the basis of KPI fulfillment. In them, a director may not receive a reward if he does not achieve the required indicators. This scheme is used with companies that have an advertising budget of at least 500,000 rubles and have an accumulated database of past advertising campaigns that can be analyzed.