Advantages of promotion by low-frequency queries

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Which queries are better to choose for promotion: low-frequency, mid-frequency or high-frequency
Many companies starting their path in Internet promotion ask themselves which queries (high-, low- or mid-frequency) to choose for search engine optimization of their site. As practice shows, mid- and high-frequency queries are effective for many resources, but specific results depend on the specifics of the site being promoted.

If no one has previously optimized a site for search engines, then you need to start with low-frequency queries, gradually adding the rest.

If the site is configured for mid- and low-frequency queries, then you can take on high-frequency queries.

The choice of a specific type of key phrases interior designers service email list also depends on the promotion goals:

If a site is being developed to generate demand in a specific area or to increase awareness, then highly competitive keywords should be used;

if you need to attract visitors who are interested in several areas of the company's work, then mid-frequency keywords will do;

If you need quality traffic and sales growth, then it is worth using low-frequency queries.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
In SEO, "long tail" is a concept that means promoting a website using a large number of low-frequency queries. Thus, the search engine optimization strategy will be based on the use of key phrases with low competition. The effectiveness of such a promotion policy is explained by the following factors:

Long tail keyword promotion requires less effort and financial costs compared to highly competitive keywords.

Optimization for low-frequency queries is guaranteed to bring results. However, it is difficult to predict which key phrases will bring traffic, and this causes some problems for marketers.

Low-frequency queries provide more specific search results. For example, when a user enters a highly competitive keyword "tutor", it is not clear what exactly he is interested in. He may be looking for services or the meaning of the word. Now let's take the low-frequency query "chemistry tutor for grade 8". It becomes clear that the person is looking for a specific specialist.