Which social media channels are suitable for your B2B company?

[shishir.seoexpert1]

The meta title essentially creates the headline of the indexed page or article in Google. In the example below, this would be "When is great content actually really great? - Blog". The meta description briefly describes the content that the reader can expect on the page in around 150 characters. In the example, this would be "What is really good content and what do I need for a content marketing strategy?".


3. Internal links
Another ranking factor that is not insignificant is gambling data spain internal links. It is incredibly important for both Google and readers to link content to each other in a meaningful way. That is why you should draw attention to other, relevant content not only at article level, but also at website level by setting a corresponding link - ideally with the appropriate keyword as anchor text.

This not only ensures that the website structure is "diversified" but also that individual content ranks better. Your visitors will also thank you if, for example, they find further content on a topic at the end of an article.

4. Speaking URLs
Every page and every article on your website has a unique URL (address). These should be designed so that they can also be read by people. A negative example of a URL would be mydomain.com/?p=123 , while a positive URL could be mydomain.com/5-important-seo-factors . Many content management systems such as HubSpot or WordPress offer such a function as standard.

However, if you are already using "illegible" URLs and want to switch to descriptive URLs, you should be careful. If you simply change the URL structure of your website without doing the necessary preparatory work, you are jeopardizing the entire ranking of your website, as subpages and articles will from now on be found under a different address than before. In such a case, contact an appropriate service provider , such as us.