Useful resources for analyzing competitor sites_Serpstat

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Serpstat


Serpstat is a multifunctional SEO platform for analyzing competitors and their links, as well as monitoring positions. The service works with sites in America, Europe, Australia, the CIS physicians email list countries, and examines them using Google and Yandex. Clients include Yves Rocher, L'Oreal, SeoProfy and other companies.

What does the service do? It calculates the visibility of the domain among the sites included in the TOP-20 search. If the obtained indicator is higher than that of your competitors, it means that your web resource is ranked by a larger list of keywords compared to them.

With Serpstat, you can also find out the change in the number of keywords in organic search, and the platform also shows visibility for 12 months for any site.

A special tool here is the "Site Tree". Thanks to it, you can see the structure of the analyzed object and the phrases by which specific pages are ranked in search engines.

The scale by which the platform shows the “Phrase Complexity” for foreign databases has values ​​from 0 to 100. The higher they are, the more difficult it is to get to the top for such a key phrase, and, accordingly, the competition among the leaders is stronger.

Among other things, it is possible to track the interaction of your competitors with their target audience, as well as find out the opinion of the target audience about different companies. Several tools will help with this.

Social Intelligence Officer

This tool, which calculates the number of shares of different website pages on social networks, allows you to see which competitors' materials are particularly popular with content consumers.

The service does not charge a fee for its services, and registration is not required. You only need to enter the URL of the site being analyzed in the search bar and mark the social networks that interest you.

Fanpage Karma
This service monitors data from sites on Facebook, Instagram, Twitter, YouTube, Google+ and Pinterest. Using it, you can find out how many subscribers your competitors have, which posts have a greater or lesser response, and find pages that your audience is subscribed to.

In addition, you can get analytics for an unlimited number of pages, find out which tags are best to put in your own publications, based on their content and topics, find out average values ​​and a KPI matrix.