The emails are sent fully automatically and easily. All you need is a recipient list. Even if this is still very small, the HubSpot email marketing tool ensures that emails sent en masse are not intercepted by the spam filters of the recipients' email clients. The software programs are therefore on the providers' whitelists, which means they are classified as trustworthy.
Use strong calls to action
Calls to action (CTA) are clear requests for action. They are included in all successful newsletters and encourage readers to take action. Strong CTAs can significantly increase email interaction rates.
When designing a CTA, it is important to ensure that it is short and concise in active language, that it expresses urgency and that it is ideally placed in the top third of the newsletter so that it cannot be overlooked.
Observe the legal requirements
E-mail marketing is subject to a number of laws. The Telemedia Act (TMG), the Federal Data Protection Act (BDSG) and the General Data Protection Regulation (GDPR) regulate the sending of advertising e-mails very precisely. In order to avoid warnings, it is therefore sensible to familiarize yourself with the legal framework.
For example, the recipient's consent must be jamaica whatsapp data obtained in order for newsletters to be sent. This requirement is implemented using the double opt-in process. The data requested in registration forms and an integrated data protection declaration are also requirements that e-mail marketing must meet.
Professional e-mail marketing tools such as HubSpot's e-mail marketing software ensure that all e-mail marketing processes always comply with the guidelines.
A crucial aspect when creating an email marketing campaign is formulating a subject line that encourages the recipient to open the email. The subject line is the first impression the recipient gets of the email and is therefore crucial for further interactions. The subject should arouse curiosity, highlight benefits for the recipient and address them directly and personally.
Cost calculation
Although email marketing is a cheaper method of contacting potential customers compared to traditional print mailings, this digital marketing measure also incurs costs. The design, the text and also the CRM tool used to send the emails to the recipient are cost items that you should not underestimate when calculating. Plan with a sufficiently high budget so that the quality of the text, the design and the shipping are covered.