Third-party data is another way to operate in social channels. Such data is provided by social platforms and data providers such as Acxiom and Datalogix. Demographic and psychographic data, interests, job titles and more are tailored to the needs of B2C and B2B advertisers. In addition, the data providers provide prepared segments of like-minded consumers and professionals.
Reach as many known users as possible
Set a goal to increase your user match rate percentage lithuania whatsapp data on social ad platforms for both B2C and B2B. Because the more prospects or leads you reach, the more data you will receive to drive even more views in the future and thus generate leads .
The best way to do this is to use a "waterfall approach" that uses as much first-party data as possible. In addition to the email address, provide information such as the address, phone number and full name. Make sure your pixels and mobile app SDKs (software development kits) send as much user data as possible to the social ad platforms. For the B2C sector, this can achieve a 70 percent match rate. In the B2B segment, the rate is slightly lower because business email addresses are usually not linked to the personal social media account.
These platforms are best suited for social advertising
As a general rule, for B2C, Facebook and Instagram are the best places to start successfully with social advertising. Once you have refined the targeting, messaging and user experience on these platforms, apply the learnings to other platforms.
For B2B advertisers, the options offered by social ad platforms are more conservative. LinkedIn is the most popular choice for reaching a business-focused audience, but Facebook also has a hand in the mix, with products like lead ads and professional targeting options.