Roland now names Facebook, Twitter, Instagram and Tumblr as social media platforms. Here, I would examine, particularly in light of the goals and target groups, whether these are the right platforms for him and which ones should be used instead or perhaps in addition.
Facebook obviously has the belize telegram screening advantage that virtually everyone can be reached there. But is it worth it for Roland to have a Facebook page and build up followers? Simple math shows that it is probably no longer worth it. Facebook followers are even harder to gain than they were when this article was first written in 2016. The organic visibility of posts among fans is currently less than 5 percent. Facebook's strength lies in the precise targeting of users when placing ads. At the time, I recommended that Roland promote certain blog posts and thus control the development of his mailing list. This approach is also no longer so popular now, in 2024. However, Roland could place lead ads or develop a funnel to market his offers. So he only needed and would need the Facebook page to be able to place ads.
The topic of "Twitter" (now X) is over. Roland could think about using threads if he has the necessary resources (personnel, time).
On the other hand, Instagram is of course a must for a photographer. This is where his target group hangs out and where he can publish his own work. But even here, less effort was needed to be successful. A few good posts with cleverly assigned hashtags attracted a lot of attention. Those days are over. Today, it's all about communication on other profiles and building up reach with the help of stories and reels.
Tumblr is completely dead. Even in 2016 it was just a small niche channel, today, in 2024, nobody really talks about Tumblr anymore. Was there ever something?