1. Just be yourself
It's as straightforward as it sounds: fixed language rules are common practice in many companies. To a certain extent, these are justified. However, social media is the opportunity to give your company a face. Followers and fans want to know who they are dealing with. They notice very quickly when a "robot" or artificial intelligence (AI) responds to comments with standard phrases. Trust always develops when followers and fans feel personally looked after.
2. Honesty and transparency wins
Posted information circulates on the internet paraguay whatsapp data forever. Being closely connected to your customers is both a blessing and a curse. Awkward replies, shitstorms and negative discussions permanently destroy trust. Make sure you share true facts that are also clearly understandable. Especially in social media marketing, every mistake and every piece of fake news is guaranteed to be exposed sooner or later.
3. Post regularly and respond promptly
Maintaining your social media presence is a top priority. After all, the internet never takes a break. It's a 24/7 medium. Be active regularly and post daily. You should respond to comments in particular quickly, ideally within 24 hours.
4. Offer your fans and followers something
Offering your target audience incentives (for example, free downloads) also leads to success and loyal users in the online world. For example, use current information from the industry to do this. Content marketing plays a crucial role - provided it is relevant and valuable.
5. Respect the rules of the game
Familiarize yourself with the rules and use them consistently in your daily social media life. This increases your chances of success and protects you from a shitstorm. We strongly recommend that you also look into social media crisis management. It is particularly important to know your company's social media policy and only then post on its behalf.