Trend 5. Cross-channel campaigns
People are active on multiple social media channels. That is why it is important to use cross-channel campaigns. This way you get the attention of your target group on every platform they use.
3 Local Marketing Trends
Local marketing is also booming business, but email contact lists uk do you want to continue to reach your target group? Then you have to stay relevant. Julie van Strien and Nienke Zijsling (Marvia) share how you can do that based on three trends :
Trend 1. Local events
In 2022, live events returned after two years of online events. This year, the trend of local and micro-events continues, where engagement and intimacy are the focus. This creates a personal connection between brand and customer, allowing even large brands to build emotional connections.
Pop-up events are also on the rise, such as the Adidas CONFIRMED pop-up store for exclusive sneakers. To capitalize on this, it is essential to address local market conditions and consumer needs, and provide local partners with the means to organize events. Centrally available brand materials and activation tools are important to facilitate local initiatives.