Merchants can benefit from introducing a new product line to customers who are already familiar with their brand. Research has shown that customers are more likely to buy from brands they’re familiar with, and that brand familiarity is one of several key characteristics that resonate strongly with consumers worldwide.
According to the data, six out of ten denmark telegram screening consumers are more likely to purchase products from brands familiar to them—they buy products and services from brands who have already shown them their value.
So, individuals who are familiar with a specific brand will tend to come back and buy more products. And the majority of consumers will likely come back to buy from a brand that has remained loyal over time. Even when there is an increase in price, they will be more likely to come back and buy that same product instead of choosing one from a competitor.
To take advantage of this, merchants can introduce new product lines first to their loyal customers, in the form of a free sample product. In the future, when Targeted Upsell becomes available, merchants can target those same customers with a special offer for the product they sampled.
Interested in learning more?
If you’re interested in learning more about how your brand can utilize surprise and delight with Flows, check out our new merchant academy course. With the right surprises and special offers at just the right time, your brand can boost loyalty and increase LTV, while showing customers how much your brand cares about them.