Look for a URL that contains the country code.
If a local page or subdomain has risen to the top, make sure the country is relevant to your target business.
Once you've figured out how many unique visitors are coming to this regional page, you can try to estimate the size of your competitor's audience in that country.
Next, analyze the traffic sources your competitors chose to promote each of their top pages by region.
Check out this example from SurveyMonkey and how the Portuguese-speaking audience contributes to the smooth running of the global web.
Competitor pages traffic sources by region
6.- Focus on your competitors' marketing philippines code number mobile campaigns
Once you've analyzed the main pages inside and out, it's time to summarize.
Try grouping these URLs into categories or spotting any trends.
For example, product pages that reached the top within a specific time period.
It could mean that your product category has been the target of a marketing campaign at that time.
If a company provides certain services, groups of top pages of the same type will help you identify what that company is best known for.
Zillow, for example, has a more visited (and also more promoted) category : real estate sales versus rentals.
Competitor pages most visited category
7.- Changes in consumer strategy, target audience and product range
Once you've discovered the company's key product or most relevant category, see if they tend to change their strategy over time.
Keep a close eye on traffic fluctuations on the same types of pages.
For example, an e-commerce fashion website specializing in the women's category can begin to target the male audience or develop an accessories section or vice versa.
American Eagle used to promote men's items , such as in December 2018 for example: