Companies with strong network effects can assume much higher percentages because you are often playing an all-or-nothing game. If you win, you'll likely capture most of the market.
If you read some of my other material, I also generally recommend starting with an early niche and then expanding.
Typically, when you use the model market fit equation with a niche, it will never go above $100 million. That's okay.
In this case, you just need to make assumptions about what the peru mobile database next expansion markets are and how big they are.
The more times you need to scale to become a $100 million+ business, the greater the risk to your core assumptions. Each time you scale, there is a risk that your four fits will not hold.
Click-through rate law
The first banner ad debuted on HotWired in 1994 and had a 78% click-through rate
First It Works, Then It Doesn’t
After months of iterating on different marketing strategies, you finally find something that works. However, as soon as you start scalingoptimizing it, your marketing effectiveness stops. Sound familiar?