Today, consumers want more from brands than just products. Transactional commerce is almost solely focused on the sale. On the other hand, relational commerce prioritizes and values the customer relationship. Customer acquisition costs are high, so it’s in the business’s best interest to strengthen customer relationships. Additionally, happy customers are some of the best brand advocates.
Subscriptions help create these costa rica telegram screening lasting connections—they lower churn, drive lifetime value, and create opportunities for communicating with customers. When businesses implement subscriptions, they can transform one-time transactions into frictionless, ongoing relationships.
Consumers value brands for their ability to provide a comprehensive, engaging experience. And with subscriptions, there are endless touchpoints for brands to interact with their customer base. For example, brands can build up their social media presence to further develop customer relationships.
Consumers also pay attention to a brand’s values—such as sustainability—and even more so with subscriptions. Since they’re planning to regularly give money to a business, they are especially drawn to brands that pledge to do good.
Subscriptions encourage brands to consider their customers as human beings and focus on cultivating long-term relationships. As Stephen Tracy, Founder of Keap Candles, said, “Like human relationships, when you prioritize a deeper sense of care and empathy in the ways you act, stability follows naturally.”