For you to meet the needs of your customers today, we have put together 5 tips that will help you understand the action topics for your online shop - starting with simple measures that hardly take up any budget and effort to long-term, strategic tasks. Here we go!
#1 Enable CO2 compensation or make your own contribution to the climate
Large online retailers such as Ebay, Zalando and Galaxus are showing how it is done: they enable their customers to voluntarily offset their CO2 emissions in the checkout. The CO2 emissions are offset elsewhere through financing climate protection projects. Customers can complete their order with a good feeling and make a positive contribution to climate protection.
Scientists refer to carbon offsetting as a key bridge technology in the fight against the climate crisis. Currently, reforestation and forest protection projects in particular offer good opportunities to extract climate-damaging CO2 from the atmosphere. It is important to select high-quality projects. On the customer side, such climate protection projects can be communicated very well on your marketing channels.