Imagine visiting a website to purchase a product, but it takes too long to load. Most users will leave and look elsewhere. This negative experience not only affects potential sales but also the brand’s reputation. SEO services focus on optimizing loading speed because positive user experiences lead to better engagement metrics, which search engines favor.
Example:
Amazon reported that every 100ms delay could cost it 1% in sales. While not all companies operate at Amazon’s scale, this example highlights the financial impact of slow loading times.
Search engine algorithms and loading speed
Search engines, especially Google, consider page loading speed as brazil business mailing list a critical ranking factor . In 2010, Google officially included site speed in its ranking algorithm for desktop searches. In 2018, it expanded this criteria to mobile searches. That means faster websites have more potential to rank higher in the SERPs.
Google’s Page Experience update emphasizes Core Web Vitals, which measure real-world user experience based on:
Largest Contentful Paint (LCP): Measures how long it takes for the largest content item to load.
First Input Delay (FID): Calculates the time it takes for the site to react to a user's first interaction.
Cumulative Layout Shift (CLS): Measures visual stability and how much content shifts during loading.
Companies like Nike that leverage SEO services should pay close attention to these metrics as they directly impact search visibility and overall performance.
Mobile responsiveness and speed