No matter how amazing a keyword’s search volume may be, you should always be aware of the competition. The more popular a keyword is, the more likely it is that there are already a ton of websites and marketing agencies vying for the top spot.
Most keyword tools have a way to measure competition, and there are basically two metrics:
Keyword Difficulty – This metric tells you how competitive it is to rank organically at the top of the results page. This is based on the strength and reputation of the sites that are already on page one. To tunisia mobile database outrank your competition, you need to provide better content in Google.
Competition Density — This metric tells you how competitive it is to rank your ad at the top of the results page.
In general, keyword difficulty helps you manage your SEO campaigns, while competition density helps you prioritize your campaigns.
Price of keyword
When it comes to advertising, each keyword has a price – a “cost per click” CPC, which tells you how much it costs the advertiser every time a searcher clicks on their ad after searching for the keyword.
For "loans," the CPC is listed at $3.94 in the United States. This means that every time someone searches for "loans" in the United States and clicks on the ad, the advertiser pays Google $3.94 in exchange for a website visitor.
When planning an advertising campaign, evaluating the CPC of your target keywords is necessary for managing your advertising budget and estimating the cost of your campaign.
Number of words in the keyword
Word count refers to the number of words in a phrase; "loans" has a word count of 1, while "plants that grow in the desert" has a word count of 8.