You need to shoot in a 9:16 vertical format. Videos shot vertically are 25% longer on average than six seconds . This makes sense because they take up more screen real estate.
Design the sound of your videos. 88% of TikTok users say sound is “essential” on the platform. Fast-paced tracks with 120 or more beats per minute have the highest number of views.
Be sure to use TikTok’s built-in features, like video filters and text manipulation. According uganda mobile database to TikTok , “These native features help keep your content feeling native to the platform, which also helps get it on more ‘For You’ pages!”
While this is important on all social media platforms, it’s especially true on TikTok. Active user engagement with content is a key signal to the algorithm.
To find the times when your audience is most active on the app, check your Business or Creator account analytics:
On your profile page, tap the three-dot icon in the upper-right corner of the screen.
Tap Business Suite, then tap Analytics.
follower activity graph of times
7. Interact with other TikTok users
21% of TikTok users say they feel more connected to brands that respond to their comments. Staying on top of comments on your own videos is also key to building algorithmic engagement signals.