to undertake all kinds of things are virtually limitless. Getting the most out of life – and now – is central to this, what we call, third phase of life.
1. Privileged position
Some context. Where 'young at heart' is a new phase of life with a matching mentality, above the Young at Hearts are the people who better fit the standard image we have of the elderly. We call them the 'silent generation'. These Dutch people are often older than 77 and the stamp of the war still weighs heavily on their youth. They are more affected by signs of old age, are more frugal and attach great value to security. On the other hand, we see that young people like those from Generation Swipe feel a great pressure to perform and live much more in the future than the Young at Hearts.
A little egocentrism is not strange to this generation.
Knowing this, the Y@H's feel privileged with their position. Unlike their ancestors and (grand)children, they dare to enjoy. They increasingly leave the responsibility for their adult children to themselves. A little egocentrism is not strange to this generation: after all, they have worked hard for this position and therefore want to enjoy it to the fullest.
The Young at Hearts are usually well off financially, so that all sorts of things can be done. What about downsizing? Why not make the house even more to your liking or even buy that dream house? Or take that long-cherished diving course or participate in that running competition? Because yes, the Y@H's are also well off in terms of health.
They are fitter and more vital than ever (although a piece of cake every now and then is no shame) and embrace the opportunities that our welfare state offers them. The Y@Hs take maximum greece number advantage of the technological possibilities that this era brings with it. Weekend trips are booked on the computer, after quickly checking the balance on the online banking app.
Finally, Y@H's have relatively much time and relatively few responsibilities. The ideal combination to actively do things and plan nice outings. Which of course do match their wishes one-on-one, because with their life experience, the Young at Hearts know exactly what makes them happy. And especially what doesn't.
Also read: Goal-oriented, selective & realistic: how to reach Generation Z [6 tips]
They are fitter and more vital than ever.
3. The real YOLO'ers
The independent and lively Dutch people we met live the good life. More than ever. And they live it now, knowing that limitations are lurking and no one has eternal life. Time to reserve extra me time and invest in loved ones (from the past). A high wine with the neighbor, a trip to the Efteling with the grandchildren, a regular visit to the spa (me-time!), trying out a new recipe every week or a weekend away with your sweetheart? More the rule than the exception for the Young at Hearts, for whom 'seize the day' has become the motto in life.