What you should do to sell online
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Wednesday, July 24, 2024 08:30
Written by Luis Miguel Valle Ramirez
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Have you ever tried to sell online and failed?
Do you think that earning income online or boosting your professional activity online is not possible?
In this article we give you tips on how to sell online.
In recent years, the Internet has become a part of our lives. On the one hand, because we have much more powerful and cheaper phones than computers of years ago, and on the other hand, because thanks to different programs, websites and applications we can interact, learn, manage or buy things by simply sliding our finger on our mobile phone, and not only at a national level but anywhere in the world.
In addition, the digitalization trend of society has increased our dependence on smartphones, and this has allowed us to do things that would otherwise be unthinkable.
Index
How to access the online channel
FAQs about Selling Online
What is selling online?
Is selling online the same as selling on the Internet?
Advantages of selling online
How to use social media to sell more online
The perfect process for selling online
Do influencers help sell online?
Ways to create the ecommerce site from which to sell
What is dropshipping?
How to promote my products
Train myself to know how to sell online
How to access the online channel
Many companies and professionals have turned to the online channel to promote and sell their products or services. This goal is undoubtedly helped by the fact that creating and advertising a site to sell on the Internet is becoming increasingly easier and cheaper, for example, through platforms such as Amazon. There are also people who, through their activity on the Internet, have boosted their professional career or have managed to generate a source of income that allows them to live off activities they carry out through social networks or websites.
This is certainly a good time to try to stand out and sell or promote yourself on the Internet. But be careful, not everyone who tries it succeeds. In fact, there are many companies and people who have invested time, effort and money in being present on platforms, networks and websites thinking that they would achieve immediate success and have achieved absolutely nothing, zero.
Market research
To achieve this, the first thing to consider, before any investment or expense, is to analyse what you want to achieve, and how others try or achieve it. Here it is essential to carry out a detailed analysis of other people or companies with a similar profile to ours and who are already present in different networks, channels or spaces.
The more interest and time we devote to this research, the easier it will be to understand their strategy and the means they use in this task, as well as the different options available to us. To obtain information about people or companies, you can use news or media, or carry out searches that allow you to discover examples or success stories.
Work plan for planning online sales
Work plan for online trading
Next, we need to create a work plan, in which we establish what we are going to do, the time and resources we are going to dedicate and how we are going to review our progress. Making a plan will allow us to know in advance how much time and resources we are going to need and will give us order and perspective when working.
It is essential to review our progress from time to time. If we see that we are moving towards the objectives we have set, it will motivate us, and if we are not, it will allow us to correct our strategy.
Analyzing and planning may seem boring and in itself does not generate results, but it is essential to be able to achieve them later. You may have never done it before or you may not know how to do it and you need help or need examples or tools to help you in this attempt. If so, I encourage you to take a course such as Fundamentals of the Internet Marketing Plan .
Do you have products suitable for online sale?
You should also take into account whether the product, service, profile or experience you are offering is popular on the Internet, since, although everything can be promoted or sold on the Internet, some products, sectors, topics or profiles always have greater interest than others, although it is true that in the most popular topics there will always be greater competition.
However, sometimes in order to be successful we may consider radically changing our profile or sector of activity, adapting it to what is most in demand. This is a decision that you will have to make, assessing the cost of this conversion and the potential income that you can potentially obtain.
Possibilities in social networks for online commerce
Once we are clear about what to do and how to do it, we will be halfway to our goal. In any case, we should dedicate time each week to updating the information on the applications, sites or networks where we promote our product, service or ourselves as professionals, since it is increasingly common for new tools, updates or formulas to constantly emerge that we can use or that vary our action plan.
For this purpose, a very useful tool is news aggregators, which allow you to establish rules to group all the information about a topic , company or person that appears in the media or pages that you have selected.
Finally, it is necessary to introduce the ingredient for success: patience. Not everyone who achieves their goals through the Internet does so quickly, in fact, they are the minority. Lack of patience or the prospect of obtaining results quickly can block you and frustrate you. To avoid losing patience, observe the path you have taken and how those competitors who have given up or have not even tried are doing. In any case, I wish you the best of luck in your attempt.
What is selling online?
Online selling refers to the process of offering and marketing products or services over the internet. This method of selling uses digital platforms such as e-commerce websites, social media, and online marketplaces to reach a global audience.
Unlike traditional commerce, selling online allows sellers to operate without the need for a physical space , thereby reducing associated costs such as rental of premises and maintenance. In addition, it provides buyers with the convenience of making their purchases from anywhere and at any time, using network-connected devices.
Online commerce has revolutionized the way businesses and consumers interact. Sellers can leverage digital marketing tools to reach specific audiences, use data analytics to better understand customer behavior, and deliver personalized experiences. Additionally, the variety of payment methods and shipping options has improved significantly, allowing sellers to run more efficient operations and buyers to enjoy greater flexibility and security in their transactions.
Is selling online the same as selling on the Internet?
Yes, selling online and selling through the internet are terms that are used interchangeably to describe the same process of marketing products or services through digital platforms. Both concepts imply the use of the internet as the primary means of reaching consumers, offering the possibility of carrying out commercial transactions without the need for physical interaction between the buyer and the seller.
The platforms used can range from e-commerce websites, online marketplace korean phone number whatsapp s such as Amazon or eBay, to social networks such as Facebook and Instagram, which have integrated shopping functionalities.
However, some people may make a subtle distinction between the two terms. “Selling online” is sometimes more associated with the use of dedicated e-commerce websites and stores, where the seller has complete control over the selling platform.
On the other hand, "selling online" can include a broader range of activities, including the use of online classifieds, forums, and other more informal forms of e-commerce. Despite these possible differences in interpretation, in everyday practice, both terms often refer to the same concept of digital commerce.
Advantages of selling online
Global Reach: Allows you to reach potential customers around the world, without the geographical limitations of a physical store.
24/7 Availability: Customers can make purchases at any time of the day, increasing sales opportunities.
Cost Reduction: Many of the expenses associated with a physical store, such as rent, maintenance and staff, are eliminated.
Variety of Payment Methods: Multiple payment options can be offered, such as credit cards, PayPal, bank transfers, etc., making it easier for customers to purchase.
Digital Marketing: It is possible to use digital marketing tools to segment and reach specific audiences efficiently.
Data Analysis: Online sales allow you to collect and analyze data on customer behavior, which helps improve decision making and marketing strategies.
Personalization: Personalized shopping experiences can be offered based on user preferences and behaviors.
Flexibility and Convenience: Sellers can manage their business from anywhere, and buyers enjoy the convenience of shopping from home.
Inventory Expansion: It is easier and more economical to offer a wider range of products, since there are no physical space limitations.
Direct Interaction with Customers: Through social networks and other online channels, it is possible to interact directly with customers, resolve queries and receive feedback in real time.
How to use social media to sell more online
Social media is a powerful tool for increasing online sales due to its ability to reach a wide and diverse audience. To make the most of its potential, it is crucial to create engaging and relevant content that will appeal to your target audience.
Regular posts with high-quality images, detailed product descriptions, and customer testimonials can capture followers’ attention and convert it into sales. Additionally, using stories, live videos, and user-generated content can increase engagement and build a loyal community around your brand.
Another effective strategy is to use paid advertising on social media such as Facebook Ads or Instagram Ads. These platforms allow you to target specific audiences based on demographics, interests, and purchasing behaviors, ensuring that your ads reach the people most likely to be interested in your products.