Marketing is no longer focused exclusively as a channel

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Obviously because this is much more attractive and relevant to the consumer and, therefore, better positioned.

Isabel Romero already mentioned this in her speech, where she made clear the close relationship between copywriting and SEO.

Micromoments
Content channels must be able to recognize the individual customer as well as their context at any given moment.

Google talks about micromoments, fragments that make up the consumer journey, each of which is an opportunity for brands to influence their decisions.

to inform customers about the advantages of a product or offers.

In fact, I dare say that consumers are even a little tired of this because iceland phone number list today's consumers are self-sufficient when it comes to information.

Now, the brand's job is more about offering useful content to the user, adapted to their needs at any given time, offering them real-time content that Google endorses as relevant.

Video content
Video content continues to gain importance and maintains its leadership as the preferred format for the vast majority of users.

The percentage varies depending on the study, ranging between 70 and 80%, which confirms the preference I just mentioned.

It is also credited with high traffic attraction and engagement ratios, improving those achieved by other formats.