This approach improves user experience and ensures a strong digital presence from the start.
What is a good keyword?
Before we talk about keyword ranking and transformation, we need to briefly address what makes a good keyword. Let's start with some basic markers.
Relevance: Imagine a person searches for Minecraft without being able to remember the name of the game. How likely is it that they will describe it as a “farming simulator”? Not very likely. Why not? After all, you can farm in the game. Yes, but that’s not what the game is about. So when choosing a keyword, the first thing to look for is relevance to the topic.
Search volume: You also need to consider the number of people searching for this topic. That's what keyword research tools are for. They give you an exact number (or a rough estimate) of searches that used that particular keyword that month, week, or year. A keyword that no one is using is useless.
Low Competition: If everyone is trying to rank for the same keywords, you will have a hard time getting to the top. Therefore, you should look for a keyword with a high search volume and low competition. If you had to choose two factors, these are the ones you want to look for.
Ease of use: Is the keyword familiar to every layman? Is it easy to type? Does it have hyphens or strange spelling that might confuse the user? These are just a few factors that could make your life more complicated.
Local relevance: You should also remember that as a local business, your priority is to rank locally. Therefore, look for keywords with high local relevance.
These KPIs are relevant to your keyword tracking. Increasing cameroon phone number data competition, decreasing search volume, etc., indicate that you need to make some changes.
Naturally, you won't be tracking these KWs manually. Instead, you'll be relying on software, but with so many options, you're faced with a paradox of choice. Here are a few things to look for to give you a point of reference when choosing the right platform.
Keyword research tools: First, you should look at the basic toolset of these platforms. You'll use these tools when researching new keywords and re-evaluating old ones. While most platforms offer comparable features, it's worth looking at what useful features are missing before you commit.
User-friendly interface: While this may seem like a matter of aesthetic preference, the truth is that you'll spend hours and hours looking at the interface. You want it to be as aesthetically pleasing and user-friendly as possible. Ideally, you'll want customization options to configure the dashboard to your liking.