The customer has not only become aware of a product through social media, but can also pay for it directly on the social media platform. In order to transform themselves into a full-fledged sales platform, the most important social networks have developed functions that offer their users the complete shopping path, from product search to completion of the transaction: customers can complete the purchase within the social media platform and never leave the platform. With the introduction of Meta Pay, users in Germany can pay on Facebook and Instagram directly in the social media app.
In this article, we look at the responses of social shoppers who pay within spain telegram data the social media platform as well as outside the platform. But first: How many German online shoppers actually shop via social media?
Almost half of Generation Z has already shopped on social media
Social media is an everyday communication tool used for various purposes, such as communicating with friends and family, following artists, checking the latest news and trends, or shopping via social media. We first asked all participants in this study whether they had ever purchased a product or service via social media. This is not limited to purchases made within social media platforms, but also includes reposts of social media posts on company pages and marketplaces.